عنوان
پدید آورنده
موضوع
رده
HF 5415 .E65 1994
HF
5415
.
E65
1994
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
121837
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
تابستان۹۷
.Language of Text, Soundtrack etc
Engllish
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Engel, James F.
Title Proper
Promotional strategy: managing the marketing communications process
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
Irwin/ McGraw-Hill
Date of Publication, Distribution, etc.
1994
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 624 p.: ill. )some col.(; 25 cm
SERIES
Series Title
The Irwin series in marketing
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
8th ed
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing
Entry Element
، Advertising
Entry Element
، Marketing-- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
E65
1994
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
AU .R nitraM ,wahsraW
AU .C samohT ,raenniK 1943-
TI
SE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
