عنوان
پدید آورنده
موضوع
رده
HF5415 .55 L489g 2005
HF5415
.
55
L489g
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
2212113315
(Number (ISBN
9782212113310
NATIONAL BIBLIOGRAPHY NUMBER
Number
b757043
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Gestion de la relation client /
General Material Designation
[Book]
First Statement of Responsibility
René Lefébure, Gilles Venturi.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Paris :
Name of Publisher, Distributor, etc.
Eyrolles,
Date of Publication, Distribution, etc.
2004
Place of Manufacture
(Paris :
Name of Manufacturer
Impr. Jouve)
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XXI-465 p. :
Other Physical Details
ill., couv. ill. ;
Dimensions
23 cm.
SERIES
Series Title
Solutions d'entreprise
GENERAL NOTES
Text of Note
Bibliogr. p. 445-451. Webliogr. p. 451-452. Glossaire. Index.
Text of Note
La couv. porte en plus : "connaissance du client et marketing relationnel, data warehouse et data mining ..."
SERIES
Title
Solutions d'entreprise.,
International Standard Serial Number
1622-5902
TOPICAL NAME USED AS SUBJECT
Marketing relationnel-- France.
Relations avec la clientèle-- France.
Relations avec la clientèle-- Gestion, Cas, Études de.
Service à la clientèle-- France.
Fidélisation de la clientèle.
Gestion de la relation client.
Gestion du marketing.
Marchandisage.
Marketing relationnel-- France.
Marketing relationnel.
Relations avec la clientèle-- Gestion.
Relations avec la clientèle.
Service à la clientèle.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
812
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
55
L489g
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lefébure, René.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Venturi, Gilles.
ORIGINATING SOURCE
Date of Transaction
20201204171711.0
Cataloguing Rules (Descriptive Conventions))
ncafnor
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
