Includes bibliographical references (pages 343-346) and index.
CONTENTS NOTE
Text of Note
Introduction to B2C strategies and models / Steve Elliot -- Internet retailing in Australia / Steve Elliot -- Internet retailing in Denmark / Niels Bjørn-Andersen -- Internet retailing in Greece / Nikolaos Mylonopoulos and Katherine Pramataris -- Internet retailing in Hong Kong, China / Matthew Lee -- Internet retailing in the United Kingdom / Bob Galliers and Anne Wiggins -- Internet retailing in the United States / Don Lloyd Cook [and others] -- Evaluating websites and surveying customers online / Steve Elliot and Niels Bjørn-Andersen -- Research model and theoretical implications / Steve Elliot.
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SUMMARY OR ABSTRACT
Text of Note
"In keeping with the successful philosophy of the first edition, Electronic Commerce, Second Annual Edition balances both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. Assuming no background in electronic commerce, this book covers the key technologies used in electronic commerce clearly and concisely. The authors have revised and updated this text to provide the most up-to-the-minute information and resource possible, including thorough discussions of both business-to-consumer and business-to-business electronic commerce. Because companies are using these strategies in a global business environment, discussions of international, legal, ethical, and tax issues are included."--Jacket.