عنوان

Mavericks at work :

(Number (ISBN

0060779616

(Number (ISBN

9780060779610

Number

b777368

Title Proper

Mavericks at work :

General Material Designation

[Book]

Other Title Information

why the most original minds in business win /

First Statement of Responsibility

William C. Taylor, Polly LaBarre.

Edition Statement

1st ed.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

William Morrow,

Date of Publication, Distribution, etc.

©2006.

Specific Material Designation and Extent of Item

xv, 316 pages ;

Dimensions

24 cm

Text of Note

Includes index.

Text of Note

Includes bibliographical references and index.

Text of Note

Rethinking competition. Not just a company, a cause : strategy as advocacy ; Competition and its consequences : disruptors, diplomats, and a new way to talk about business ; Maverick messages (I) : sizing up your strategy -- Reinventing innovation. Ideas unlimited : why nobody is as smart as everybody ; Innovation, Inc. : open source gets down to business ; Maverick messages (II) : open-minding your business -- Reconnecting with customers. From selling value to sharing values : overcoming the age of overload ; Small gestures, big signals : outstanding strategies to stand out from the crowd ; Maverick messages (III) : building your bond with customers -- Redesigning work. The company you keep : business as if people mattered ; People and performance : stars, systems, and workplaces that work ; Maverick messages (IV) : practicing your people skills.

0

Text of Note

"In industry after industry, organizations that were once dismissed as upstarts, wildcards--mavericks--are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done--providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century. The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success."--Publisher's website.

Text of Note

Profiles successful entrepreneurs who are promoting their companies by challenging outdated practices, revealing how they have developed large-scale ideas, promoted products and services of high value, and consistently increased their own knowledge bases.

Competition-- United States, Case studies.

Executives-- United States, Case studies.

Leadership-- United States, Case studies.

Success in business-- United States, Case studies.

Competition-- United States, Case studies.

Executives-- United States, Case studies.

Leadership-- United States, Case studies.

Success in business-- United States, Case studies.

Competition-- United States, Case studies.

Competition.

Executives-- United States, Case studies.

Executives.

Führungseigenschaft

Leadership-- United States, Case studies.

Leadership.

Persönlichkeitsfaktor

Success in business-- United States, Case studies.

Success in business.

Unternehmer

United States.

7

Number

Edition

Class number

Book number

Class number

System Code

Taylor, William,1959-

LaBarre, Polly G.

Date of Transaction

20201203103847.0

Electronic name

[Book]

Y