عنوان
پدید آورنده
موضوع
رده
GV 716 .F473 2009
GV
716
.
F473
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Qualification
(hard copy : alk. paper)
Qualification
(hard copy : alk. paper)
Qualification
(paper copy : alk. paper)
Qualification
(paper copy : alk. paper)
Qualification
(electronic copy)
Qualification
(electronic copy)
(Number (ISBN
9780415453295
(Number (ISBN
0415453291
(Number (ISBN
9780415453301
(Number (ISBN
0415453305
(Number (ISBN
9780203893036
(Number (ISBN
0203893034
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
158757
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing the sports organisation
General Material Designation
[Book]
Other Title Information
:building networks and relationships /Alain Ferrand and Scott McCarthy.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;New York :
Name of Publisher, Distributor, etc.
: Routledge
Date of Publication, Distribution, etc.
, 2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 297 p.
Other Physical Details
:ill.
Dimensions
;25 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [281]-286) and index.
CONTENTS NOTE
Text of Note
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
TOPICAL NAME USED AS SUBJECT
Sports--Societies, etc.--Marketing.
Sports administration
Relationship marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV
716
Book number
.
F473
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ferrand, Alain, 1952 -
PERSONAL NAME - SECONDARY RESPONSIBILITY
McCarthy, Scott,, 1958-
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
UT_EN2_BL_0002821_0001.pdf
Old cataloging
p
BL
1
Y
