عنوان

Managing customer experience and relationships :

شابک

1119239818

شابک

1119239826

شابک

1119239834

شابک

9781119239819

شابک

9781119239826

شابک

9781119239833

شابک اشتباه

9781119236252

شماره

dltt

عنوان اصلي

Managing customer experience and relationships :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a strategic framework /

نام نخستين پديدآور

Don Peppers, Martha Rogers

وضعيت ويراست

Third edition

وضعيت ويراست

Third edition

نام خاص و کميت اثر

1 online resource

متن يادداشت

Foreword Preface Acknowledgments About the Author(s) Parts and Chapters Index

متن يادداشت

Previous edition: published as Managing customer relationships. 2011

متن يادداشت

Principles of Managing Customer Experience and Relationships -- Principles of Managing Customer Experience and Relationships. Evolution of Relationships with Customers and Strategic Customer Experiences -- The Thinking behind Customer Relationships That Leads to Good Experiences -- IDIC Implementation Process: A Model for Managing Customer Relationships and Improving Customer Experiences -- IDIC Implementation Process: A Model for Managing Customer Relationships and Improving Customer Experiences. Customer Relationships: Basic Building Blocks of IDIC and Trust -- Identifying Customers -- Differentiating Customers: Some Customers Are Worth More Than Others -- Differentiating Customers by Their Needs -- Interacting with Customers:Customer Collaboration Strategy -- Customer Insight, Dialogue, and Social Media -- Privacy and Customer Feedback -- The Payoff of IDIC: Using Mass Customization to Build Learning Relationships -- Measuring and Managing to Build Customer Value -- Measuring and Managing to Build Customer Value. Optimizing around the Customer: Measuring the Success of Customer-Based Initiatives and the Customer-Centric Organization -- Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise -- Organizing and Managing the Profitable Customer-Strategy Enterprise, Part 1 -- Organizing and Managing the Profitable Customer-Strategy Enterprise, Part 2 -- Futureproofing the Customer-Centric Organization

بدون عنوان

0

منبع سفارش / آدرس اشتراک

Wiley

شماره انبار

9781119239819

شماره استاندارد بين المللي کتاب و موسيقي

9781119236252

عنوان قراردادي

Managing customer relationships

موضوع مستند نشده

Consumers' preferences.

موضوع مستند نشده

Customer relations-- Management.

موضوع مستند نشده

Relationship marketing.

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Peppers, Don

مستند نام اشخاص تاييد نشده

Rogers, Martha,1952-

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network.

تاريخ عمليات

20170417063153.3

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y