عنوان

Prove it before you promote it :

شابک

0470381183

شابک

9780470381182

شماره

b713519

عنوان اصلي

Prove it before you promote it :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how to take the guesswork out of marketing /

نام نخستين پديدآور

Steve Cuno.

محل نشرو پخش و غیره

Hoboken, N.J. :

نام ناشر، پخش کننده و غيره

John Wiley & Sons,

تاریخ نشرو بخش و غیره

©2009.

نام خاص و کميت اثر

xxvi, 230 pages ;

ابعاد

23 cm

متن يادداشت

Includes bibliographical references (pages 221-224) and index.

متن يادداشت

What any fool knows -- Your gut doesn't know squat -- Leaps -- Beguiled by correlation -- The great creativity debate -- A critical look at branding -- Beware the experts -- Help stop research abuse -- How to predict a marketing success -- The sciences cast a light on marketing -- The discipline of strategy -- The art of scientific marketing.

بدون عنوان

0

متن يادداشت

"In Prove It Before You Promote It, branding and marketing expert Steve Cuno combines hard science and marketing best practices to help marketers avoid bad ideas and losing campaigns in the first place. Cuno questions the long-lived marketing belief in the power of gut intuition and shows marketers how to make better, evidence-based decisions - even when making emotional appeals to customers. Drawing on actual case studies and real science, Cuno challenges the conventional wisdom and offers rational, workable solutions for marketing problems." "Prove It Before You Promote It draws upon neurology, biology, psychology, cognitive science, probability, and evolutionary psychology to protect marketers from hidden, costly cognitive traps that beset the marketing industry. And it reveals how marketers can apply the scientific method to their own campaigns in order to accurately and reliably predict outcomes - before investing big dollars in them."--BOOK JACKET.

منبع سفارش / آدرس اشتراک

John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400

موضوع مستند نشده

Advertising-- Management.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Advertising-- Management.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Marketing

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Marketingpolitik

موضوع مستند نشده

Marketingtheorie

موضوع مستند نشده

Marktforschung

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Cuno, Steve,1954-

تاريخ عمليات

20201208035400.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y