Business web strategy: design, alignment and application
Hershey, PA
Information Science Reference
2009
xxv, 382 p. :ill. ;29 cm.
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مرجع به حساب نمي آيد
Includes bibliographical references and index
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.