Web copy that sells the revolutionary formula for creating killer copy every time
New York
AMACOM
c2005
xxii, 217 p. , ill. , 24 cm.
Includes index.
Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- From prospects to purchasers : the psychological motivators -- Crafting your copy -- E-mail marketing : the Internet's killer application -- Online marketing communications : it's what you do after people visit your website that counts -- Last but not least : tying it all together.