4978
Zeithaml, Valarie A.
Services marketing: integrating customer focus across the firm
Boston
McGraw-Hill/Irwin
c2003
xx, 668 p.: ill
Includes bibliographical references and index
Valarie A. Zeithaml, Mary Jo Bitner
3rd ed., International ed
Marketing ، Service industries
، Customer services
، Marketing
HD
9980
.
5
.
Z45
2003
AU
AU Bitner, Mary Jo
TI
CL
