عنوان
پدید آورنده
موضوع
رده
HD9980,.5 .S55 2010
HD9980
,.
5
.
S55
2010
کتابخانه
محل استقرار
IR
997950
انگلیسی
IR
Managing Service Firms
[Book]
:The Power of Managerial Marketing
/ Per Skealaen
New York
: Routledge
, 2010.
xii, 185 p.
: , ill
(Routledge Interpretive Marketing Research
; 11)
Print
Bibliography
Index
Introduction - Power and marketing - The bureaucratic organization and the reactive employee - 'I want to help you' : the power of market and service orientation - The power/knowledge of service quality and coaching - The managerial rationality of relationship marketing - From prescribing marketing practices to studying marketing as practice
Service industries
Marketing - Management
خدمات
بازاریابی - مدیریت
HD9980
,.
5
.
S55
2010
Skealaen, Per
ایران
Library of Foreign Languages and Islamic resource
42
42.pdf
old catalog
p
BL
1
a
Y
