عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9781631570728
9781631570711
b398871
A strategic and tactical approach to global business ethics
[Book]
Lawrence A. Beer.
Second edition.
1 online resource (xxiv, 312 pages).
International business collection,
1948-2760
Includes bibliographical references (pages 301-308) and index.
1. Ethics in commerce -- 2. Ethics and the strategic determination -- 3. Ethical value development -- 4. Ethics unabridged -- 5. Time for a change? -- 6. A universal code template -- 7. Global ethical strategies and conclusions -- Notes -- References -- Index.
0
The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.
9781631570711
Business ethics.
International business enterprises-- Moral and ethical aspects.
Social responsibility of business.
Beer, Lawrence A.
ProQuest (Firm)
20180813095600.0
pn
مطالعه متن کتاب [Book]
Y
