عنوان
پدید آورنده
موضوع
رده
HF5415.123 .O8 2015
HF5415
.
123
.
O8
2015
کتابخانه
محل استقرار
0199657262
0199657270 (paperback)
9780199657261
9780199657278 (paperback)
dltt
Creating value :
[Book]
the theory and practice of marketing semiotics research /
Laura R. Oswald
First edition
xiv, 189 pages :
illustrations ;
24 cm
Includes bibliographical references and index
Advertising-- Research
Branding (Marketing)
Semiotics in advertising
Value
659
.
1
23
HF5415
.
123
.
O8
2015
Oswald, Laura
20150417152046.0
rda
مطالعه متن کتاب [Book]
Y
