عنوان
پدید آورنده
موضوع
رده
HF5548.8 .E68 2011eb
HF5548
.
8
.
E68
2011eb
کتابخانه
محل استقرار
3540927840 (electronic bk.)
9783540927846 (electronic bk.)
3540927832
9783540927839
b512954
Evolutionary psychology in the business sciences /
[Book]
Gad Saad, editor.
Heidelberg :
Springer,
[2011]
©2011
1 online resource (xxvi, 370 pages) :
illustrations (some color)
Title from e-book title screen (viewed Aug. 15, 2011)
Includes bibliographical references and index
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising
SpringerLink
Evolutionary psychology-- Social aspects.
Organizational behavior.
Sex role in the work environment.
Business.
Social perception.
650
.
019
HF5548
.
8
.
E68
2011eb
Saad, Gad.
Ohio Library and Information Network.
20120425035431.0
rda
مطالعه متن کتاب [Book]
Y
