how ChangeCasting builds trust, creates understanding, and accelerates organizational change /
Jackson Nickerson
Washington, D.C. :
Brookings Institution Press,
c2010
xii, 148 p. :
ill. ;
23 cm
Innovations in leadership
Includes bibliographical references and index
Introduction: A new tool for leaders -- Managing change : the fundamental test of leadership -- Why leading change is so difficult -- Enabling organizational change -- Accelerating change in a Web 2.1 world -- ChangeCasting guidelines : the message -- ChangeCasting guidelines : the delivery -- ChangeCasting guidelines : the video -- Technology for managing ChangeCasting -- Did ChangeCasting improve performance? -- Should you adopt ChangeCasting?
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"Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided by publisher