عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .R92 2011
HF5415
.
1265
.
R92
2011
کتابخانه
محل استقرار
0749460628 (pbk.)
0749460636
9780749460624 (pbk.)
9780749460631
b526161
The best digital marketing campaigns in the world :
[Book]
mastering the art of customer engagement /
Damian Ryan and Calvin Jones
Philadelphia :
Kogan Page,
c2011
vi, 210 p. ;
22 cm
Includes index
The rapid evolution of (digital) marketing -- Dockers 'pants dance' -- The truth about smart -- Doritos Hotel 626 -- Lynx Primal Instinct -- Rage against the Machine for Christmas number one -- Pizza Hut iPhone application -- The Photographic Adventures of Nick Turpin -- TurboTax Super Status -- The Spoonful -- In an Absolut world -- Wario Land 'Shake It' YouTube shake-up -- WALL-E -- The Best Job in the World -- Star Trek -- Shadow Napping -- The Ozometer -- Playing the City -- Lost in Space -- Online as it happens -- The Ephemeral Museum -- Pepsi Makes Your Day -- 12 cams create your rainbow -- World Malaria Day Twitter war -- Break the cycle -- Barack Obama 2008 presidential campaign: the 15 swing states -- Looking forward to a creative digital future
0
Advertising campaigns, Case studies
Internet marketing, Case studies
Marketing-- Management
Social media
658
.
8/72
22
HF5415
.
1265
HF5415
.
1265
.
R92
2011
.
R92
2011
Ryan, Damian
Jones, Calvin
20130102095524.0
مطالعه متن کتاب [Book]
Y
