عنوان
پدید آورنده
موضوع
رده
HF5415.13 .M3154 2002
HF5415
.
13
.
M3154
2002
کتابخانه
محل استقرار
0750673079
9780750673075
Marketing plans that work /
[Book]
Malcolm H.B. McDonald, Warren J. Keegan.
2nd ed.
Boston :
Butterworth-Heinemann,
©2002.
viii, 254 pages :
illustrations ;
23 cm
Includes bibliographical references and index.
"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket.
Marketing-- Planning.
Marketing-- Planification.
Marketing-- Planning.
Marketing.
Strategisches Management.
658
.
8/02
21
HF5415
.
13
.
M3154
2002
QP
612
rvk
McDonald, Malcolm.
Keegan, Warren J.
20200822125009.0
مطالعه متن کتاب [Book]
Y
