عنوان
پدید آورنده
موضوع
رده
HF5549.5.A83 G68 2006
HF5549
.
5
.
A83
G68
2006
کتابخانه
محل استقرار
0749445408
0749449640
1280728523
142943046X
6610728526
9780749445409
9780749449643
9781280728525
9781429430463
9786610728527
b716643
Employee research :
[Book]
how to increase employee involvement through consultation /
Peter Goudge.
Philadelphia :
Kogan Page,
©2006.
1 online resource (viii, 209 pages).
Market research in practice series
"MRS."
Includes bibliographical references (pages 199-203) and index.
Contents; The editorial board; Foreword; Acknowledgements; Introduction; 1 Conducting employee research: reasons and benefits; 2 Employees and customer satisfaction; 3 Employees, shareholders and capital; 4 Employee research and the communications context; 5 Good practice in setting up a survey; 6 Internet and e-mail surveys; 7 Qualitative research; 8 The advent of employee insight; Appendix 1: Information and Consultation Regulations; Appendix 2: The Market Research Society Code of Conduct; Appendix 3: Conducting research with employees; References; Index.
0
As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including HR practitioners. In addition it introduces marketing research practitioners to the broader, organizational context in which their skills and expertise can play an influential role. From a perspective of a professional market resear.
Employee research.
Employee attitude surveys.
Employees-- Attitudes-- Research.
Job satisfaction-- Research.
Organizational commitment-- Research.
Personnel management-- Research.
BUSINESS & ECONOMICS-- Human Resources & Personnel Management.
BUSINESS & ECONOMICS-- Workplace Culture.
Employee attitude surveys.
Enquêtes.
Job satisfaction-- Research.
Personeelsbehoefte.
Personeelsbeoordeling.
Personnel management-- Research.
BUS-- 030000
BUS-- 097000
KMMH
658
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HF5549
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5
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A83
G68
2006
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Goudge, Peter.
Market Research Society.
20201208090549.0
pn
مطالعه متن کتاب [Book]
Y
