Includes bibliographical references (pages 396-402) and index.
1. The nature of surveys -- 2. Theory and social research -- 3. Formulating and clarifying research questions -- 4. Developing indicators for concepts -- 5. Finding a sample -- 6. Constructing questionnaires -- 7. Administering questionnaires -- 8. Overview of analysis -- 9. Univariate analysis -- 10. Bivariate analysis: crosstabulations -- 11. Bivariate analysis: alternative methods -- 12. Elaborating bivariate relationships -- 13. Multivariate analysis -- 14. Coding -- 15. Building scales -- 16. Initial analysis -- 17. Moving beyond initial analysis -- 18. Putting it into practice: a research example -- 19. Ethics in survey research -- 20. The potential of surveys -- Appendix A Areas of the normal curve.