عنوان

TV commercials :

0080479014

1136070257

113607029X

1136070303

1138131369

1423707990

9780080479019

9781136070259

9781136070297

9781136070303

9781138131361

9781423707998

0240805925

9780240805924

b745142

TV commercials :

[Book]

how to make them, or, how big is the boat? /

Ivan Cury.

Boston :

Elsevier,

©2005.

1 online resource (xiv, 235 pages) :

illustrations

Includes bibliographical references (pages 225-226) and index.

Cover -- Contents -- 1 Introduction -- 2 Client -- How to Proceed -- Choices -- Producing the Spot -- Low Budget: Up to $25,000 -- Midbudget: $25,000 to $250,000 -- Shooting Begins -- Production -- Postproduction -- High Budget: Over $250,000 -- 3 Agency -- Getting Considered -- Defining the Client's Needs -- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling -- Choosing a Production Company -- Casting -- Props -- Audio -- At the Shoot -- Names and Codes -- Edit Session -- Offline/Online -- Final Details -- 4 Preproduction -- Low-Budget Production -- Medium- and High-Budget Commercials -- Bid Template -- Once the Bid Is Accepted -- The Go-Ahead -- 5 Production -- Low Budget -- Medium- and High-Budget Shoots -- Shot Procedure -- Multiple-Camera Shoots -- Keeping a Log -- Extra Shots and Wrapping Up -- Director's Business -- Shoot Basics -- DP -- Film/ Tape -- Magazines -- Body -- Head -- Tripod/Dolly/Crane -- Lenses -- Instruments -- Light Box -- Grips -- C-stands -- Grip Gear -- At the Sweep Table Shoot -- Props -- Food -- Medium Budget: Location Shoot -- Storyboard -- Schedule -- Setting -- DP -- Audio -- Gaffer/Key Grip -- Set/Props -- High Budget: Musical -- Storyboard -- Cast -- Schedule -- Setting -- Audio -- Set and Props -- Makeup -- Costumes -- 6 Postproduction: Editing -- Timeline -- Current Practices -- Editing Work Styles -- Low-Budget Commercials -- Middle and High End Commercials -- Editing Process -- 7 Post-Plus-Audio/ Graphics/Animation -- Audio -- Preproduction -- Voice-over -- Music -- Music Stock Libraries -- Sound Effects -- Dialogue -- Post Sound -- The Mix -- Graphics -- Animation -- 8 Research -- 9 Specialists -- Main Production Staff -- Director -- Producer -- Assistant and Associate Producers -- Assistant Director -- Second Assistant Director -- Associate Director -- Floor or Stage Manager -- Unit Manager -- Location Scout/Location Manager -- Production Manager -- Studio Supervisor -- Script Supervisor -- Camera Personnel -- DP -- Camera Operator -- First Assistant Camera Operator -- Second Assistant Camera -- Engineering -- Audio -- The Recordist -- Mic Handler or Boom Operator -- Audio Playback Operator -- Talent -- Agents -- Casting Director -- Animal Handlers -- Designer/Art Director -- Set Designers -- Art Director -- Prop Rental -- Makeup -- Hair Designers -- Costumes -- Costume Designer -- Wardrobe -- Special Effects Designers -- Production Crew -- Specialized Production Crew Members -- Animation -- Explosive Experts -- Generator Operator -- Graphics -- Greenspeople -- Home Econo.

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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Safari Books Online

CL0500000295

TV commercials.

0240805925

Television commercials

Television advertising.

Television commercials.

Television-- Production and direction.

PERFORMING ARTS-- Television-- Direction & Production.

Television advertising.

Television commercials.

Television-- Production and direction.

PER-- 010010

Cury, Ivan.

20201204053133.0

pn

[Book]

Y