عنوان
پدید آورنده
موضوع
رده
HF5415 .J66 2004eb
HF5415
.
J66
2004eb
کتابخانه
محل استقرار
0080546692
9780080546698
0750662859
9780750662857
b748926
Marketing fundamentals /
[Book]
Maggie Jones.
Boston :
Elsevier,
©2004.
1 online resource (113 pages) :
illustrations.
CIM revision cards
Cover -- Table of Contents -- Preface -- The Development of Marketing and Marketing Orientation -- Marketing Planning and Budgeting -- Product -- New Product Development and Portfolio Management -- Price Operations -- Place Operations -- Promotional Operations -- Services and Customer Care -- Marketing in Context -- Last Page.
0
Marketing fundamentals.
9780750662857
Marketing-- Examinations, Study guides.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
BUS-- 043000
BUS-- 078000
658
.
8
22
HF5415
.
J66
2004eb
Jones, Maggie,1953-
Chartered Institute of Marketing.
20201204085423.0
pn
مطالعه متن کتاب [Book]
Y
