عنوان
پدید آورنده
موضوع
رده
HF5415.153 .M56 2006
HF5415
.
153
.
M56
2006
کتابخانه
محل استقرار
1402207344
1402210329
9781402207341
9781402210327
b759139
Lightning in a bottle :
[Book]
the proven system to create new ideas and products that work /
David D. Minter, Michael Reid.
Naperville, IL :
Sourcebooks,
2006.
ix, 214 pages ;
21 cm
Includes index.
Lightning in a bottle -- A blockbuster (video) idea -- The problems with how new products are developed today -- The upside-down pyramid-or how ideas are developed in corporate America -- Why nine out of ten new products fail -- How a good idea can go bad: the battle of the bagel -- Top ten reasons ideas fail -- Less is more -- Market segmentation and aggregation -- The creative genius of Ted Turner and Rupert Murdoch -- Idea engineering-seven steps -- Idea engineering-let's start a record label -- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us -- Don't wait for a miracle.
0
Brainstorming.
New products.
Brainstorming.
New products.
658
.
5/75
22
HF5415
.
153
.
M56
2006
Minter, David D.
Reid, Michael, (Michael James)
20201204190408.0
مطالعه متن کتاب [Book]
Y
