Includes bibliographical references (pages 187-199) and index.
Got trance? -- The world's largest private collection of hypnosis books -- The man with the golden helmut -- The truth and why people buy -- The nude wizard of moneymaking appeal -- How I discovered the buying trance -- How to uncover someone's current trance -- The story of the portable empire -- Conversational trances: the four states of mind -- How to handle resistant prospects -- The 10-second trance induction -- Who else want to write a headline that always works?
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Marketer Joe Vitale introduces readers to the most powerful secret of persuasion. He explains how salespeople can help customers enter a "buying trance"--A special mental state in which people are suggestible and pliant.