Strategic management of health care organizations /
[Book]
Linda E. Swayne, W. Jack Duncan, Peter M. Ginter.
5th ed.
Malden, MA :
Blackwell Pub.,
2006.
x, 888 pages :
illustrations, maps ;
26 cm
Includes bibliographical references and index.
The Nature of Strategic Management -- Understanding and Analyzing the General Environment and the Health Care Environment -- Service Area Competitor Analysis -- Internal Environmental Analysis and Competitive Advantage -- Directional Strategies -- Developing Strategic Alternatives -- Evaluation of Alternatives and Strategic Choice -- Value Adding Service Delivery Strategies -- Value Adding Support Strategies -- Communicating the Strategy and Developing Action Plans.
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This classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care. Shows how to develop and document a plan of action through strategic planning. Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis. Provides strategic momentum "maps" and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions.