عنوان
پدید آورنده
موضوع
رده
HD69.B7 H345 2008eb
HD69
.
B7
H345
2008eb
کتابخانه
محل استقرار
0749454636
6611386408
9780749454630
9786611386405
0749444339
b779723
Brand failures :
[Book]
the truth about the 100 biggest branding mistakes of all time /
Matt Haig.
Philadelphia :
Kogan Page,
2008.
1 online resource (xii, 260 pages)
"First published in Great Britain and the United States in 2003 by Kogan Page Limited"--Title page verso.
Includes bibliographical references and index.
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
0
This is the first examination of the world's top 100 spectacular brand disasters It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and m.
OverDrive, Inc.
Brand failures.
0749439270
Brand choice.
Brand loyalty.
Branding (Marketing)
Brand choice.
Brand loyalty.
Branding (Marketing)
658
.
8/27
22
HD69
.
B7
H345
2008eb
Haig, Matt.
20201206184631.0
pn
مطالعه متن کتاب [Book]
Y
