عنوان
پدید آورنده
موضوع
رده
HF5415 .B4853 2006eb
HF5415
.
B4853
2006eb
کتابخانه
محل استقرار
1412930871
141293088X
1847878903
9781412930871
9781412930888
9781847878908
1412930871
141293088X
b788563
A very short, fairly interesting and reasonably cheap book about studying marketing /
[Book]
Jim Blythe.
Thousand Oaks, CA :
Sage Publications,
2006.
1 online resource (146 pages).
Very short, fairly interesting and reasonably cheap book about-- series
Includes bibliographical references (pages 135-138) and index.
Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.
Very short, fairly interesting and reasonably cheap book about studying marketing.
Studying marketing
Marketing-- Study and teaching.
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing-- Study and teaching.
Marketing.
BUS-- 043000
BUS-- 078000
658
.
8
22
HF5415
.
B4853
2006eb
Blythe, Jim.
20201207020556.0
pn
مطالعه متن کتاب [Book]
Y
