عنوان
پدید آورنده
موضوع
رده
HB221 .B44 2004eb
HB221
.
B44
2004eb
کتابخانه
محل استقرار
1280514507
1845440250
1845441893
661051450X
9781280514500
9781845440251
9781845441890
9786610514502
b794107
Behavioral pricing /
[Book]
Guest editors Hooman Estelani and Sarah Maxwell.
Bradford, England :
Emerald Group Pub.,
©2004.
1 online resource (76 pages).
Journal of Product & Brand Management. No. 6 ;
vol. 13
Includes bibliographical references.
Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency.
0
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.
eBook Library
EBL231833
1-84544-025-0
New products-- Marketing.
Pricing.
BUSINESS & ECONOMICS-- Sales & Selling-- Management.
New products-- Marketing.
Pricing.
BUS-- 058010
658
.
8/16
22
HB221
.
B44
2004eb
Estelani, Hooman.
Maxwell, Sarah.
20201207071810.0
pn
مطالعه متن کتاب [Book]
Y
