Harvard business review on strategic sales management
Boston, Mass.
: Harvard Business School,
, c2007.
vii, 197 p
. ill. 21 cm.
(The Harvard business review paperback series)
Language: انگلیسی
Based on the July-August 2006 special issue of the Harvard business review.
Print
ng Includes index.
How right should the customer be? / Erin Anderson and Vincent Onyemah -- Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Understanding what your sales manager is up against / Barry Trailer and Jim Dickie -- Better sales networks / Tuba Uلآt?nd David Godes -- Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion -- The sales learning curve / Mark Leslie and Charles A. Holloway -- The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss.