عنوان
پدید آورنده
موضوع
رده
HF 5415.1265 .J64 2015
HF
5415
.
1265
.
J64
2015
کتابخانه
محل استقرار
BL18091
Adaptive marketing : leveraging real-time data to become a more competitive an d successful company
Norm Johnston
First edition
Palgrave
xii, 225 pages : illustrations
leveraging real-time data to become a more competitive an d successful company
Internet marketing
Marketing
HF
5415
.
1265
.
J64
2015
Johnston, Norm
Includes bibliographical references )pages 213-219( an d index
Foreword -- Acknowledgements -- A few words about data -- The world's largest focus group -- #happy customers -- Exploring the spectrum -- Blurred lines -- Heavy lifting -- Light touch -- Through the looking glass
