Retail an d marketing channels : economic an d marketing perspectives on producer-distributor relationships
edited by Luca Pellegrini an d Srinivas K. Reddy.
London New York
Routledge
1989
xviii, 326 p. : ill.
economic an d marketing perspectives on producer-distributor relationships
Marketing channels
Retail trade
HF
5415
.
129
.
R48
1989
Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio an d the Dept. of Marketing of New York University.