عنوان

Public relations cases :

9780415773362 (hardback)

0415773369 (hardback)

9780415773379 (pbk.)

0415773377 (pbk.)

9780203088982 (ebook)

0203088980 (ebook)

BL2540

انگلیسی

Public relations cases :

international perspectives /

edited by Danny Moss and Melanie Powell with Barbara DeSanto.

2nd ed.

New York, NY :

Routledge,

2010.

xvi, 192 p. :

ill., maps ;

25 cm.

Includes bibliographical references and index.

Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign.

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Public relations, Case studies.

Public relations, Cross-cultural studies.

Corporations-- Public relations, Case studies.

International business enterprises, Case studies.

Moss, Danny,1954-

Powell, Melanie.

DeSanto, Barbara,1950-

20151114082258.0

BL

270410

Y