عنوان
پدید آورنده
موضوع
رده
HF 5415.5 .M865 2006
HF
5415
.
5
.
M865
2006
کتابخانه
محل استقرار
0470016345
9780470016343
IR
44128
انگلیسی
IR
Converting customer value
[Book]
: from retention to profit
/ J.A. Murphy ... [et al.]
Hoboken
: Wiley
, c2006
xxviii, 388 p.
; 24 cm
English
Includes bibliographical references (p. [373]-380) and index
The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communications -- Culture.
Customer relations -- Management
Business planning.
Relationship marketing
HF
5415
.
5
.
M865
2006
Murphy, John A
Iran
University of Tehran. Library of Technical Camp 2
Old cataloging
p
BL
1
Y
