عنوان

Research methods for business /Joseph Hair ... [et al.].

(pbk. : alk. paper)

(pbk. : alk. paper)

9780470034040

0470034041

IR

136613

انگلیسی

IR

Research methods for business /Joseph Hair ... [et al.].

[Book]

Chichester, West Sussex, England ; Hoboken, N.J. :

: John Wiley & Sons Ltd.,

, 2007.

p. cm.

European adaptation of the US textbook: Essentials of Business Research Methods, 2003.

Includes bibliographical references and index.

Ethical obligations of research participants -- Gaining access to respondents -- summary -- Defining the research problem and reviewing the literature -- Learning outcomes -- Introduction -- What is a good research topic -- Research questions and objectives -- Writing a research proposal -- Preparing a literature review -- Sources of literature -- Planning the literature search -- Writing a literature review -- The literature review and research questions -- Summary -- Secondary data -- Learning outcomes -- Introduction -- Value of secondary data -- Nature and scope of secondary data -- Secondary data sources -- Internal background reviews -- External sources of secondary data -- Syndicated sources of secondary data -- Using the Internet to obtain secondary data -- Applications of secondary research in practice -- Summary -- Conceptualization and research design -- Learning outcomes -- Introduction -- Developing a conceptual model -- Identify variables & constructs -- Specify hypotheses & relationships -- Draw conceptual model -- Basic research designs -- Exploratory -- Descriptive -- Causal -- Combining research designs -- Summary -- Sampling approaches -- Learning outcomes -- Introduction -- Sampling -- Sampling process -- Probability sampling -- Nonprobability sampling -- Sample size -- Summary -- Data collection methods -- Learning outcomes -- Introduction -- Data collection -- Qualitative vs. quantitative -- Observation -- Survey approaches, including panels -- Depth int

Essentials of Business Research Methods.

Business--Research.

Hair, Joseph F.

Iran

University of Tehran. Kish International Campus

Old cataloging

p

BL

1

Y