عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .L588 2007
HF
5415
.
13
.
L588
2007
کتابخانه
محل استقرار
9780132056762
IR
165190
انگلیسی
IR
Services marketing
[Book]
:people, technology, strategy /Christopher Lovelock, Jochen Wirtz.
6th ed.
Upper Saddle River, N.J
: Pearson/Prentice Hall,
, c2007.
xx, 648 p.
:ill.
;29 cm.
(Pearson international edition)
English
Includes bibliographical references and indexes.
Marketing--Management
Professions--Marketing.
Service industries -- Marketing
Customer services--Marketing.
HF
5415
.
13
.
L588
2007
Lovelock, Christopher H.
Wirtz, Jochen.
Iran
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
