یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively humble beginnings in the 1980s, Hizbullah's political clout and its public perception have followed an upward trajectory, thanks to a political programme that blends military, social, economic and religious elements and adapts to changes in its environment. Its communication strategy is similarly adaptive, supporting the group's political objectives. Hizbullah's target audience has expanded to a regional and global viewership. Its projected identity, too, shifted from an Islamist resistance party opposed to Israel's presence in Lebanon to a key player within the Lebanese state. At the same time, Hizbullah's image has retained fixed features, including its image as an ally of Iran; its role as a resistance group (to Israel); and its original base as a religious party representative of the Lebanese Shiites. The authors of this book address how Hizbullah uses image, language and its charismatic leader, Hassan Nasrallah, to legitimise its political aims and ideology and appeal to different target groups"--
متن يادداشت
"Hizbullah's management of its image and identity are scrutinised by the authors alongside analysis of the movement's communication strategy, political behaviour and performance"--
نام تنالگان به منزله موضوع
موضوع مستند نشده
Hizballah (Lebanon)
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Political parties-- Lebanon
نام جغرافیایی به منزله موضوع
موضوع مستند نشده
Lebanon, Politics and government
بدون عنوان
0
رده بندی ديویی
شماره
324
.
25692/082
ويراست
23
رده بندی کنگره
شماره رده
JQ1828
.
A98
نشانه اثر
H62466
2014
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )