عنوان

Managing the football world cup

شابک

1349476706

شابک

9781349476701

شماره

b552353

عنوان اصلي

Managing the football world cup

نام عام مواد

[Book]

نام نخستين پديدآور

edited by Stephen Frawley and Daryl Adair.

محل نشرو پخش و غیره

Basingstoke, Hampshire

نام ناشر، پخش کننده و غيره

Palgrave Macmillan

تاریخ نشرو بخش و غیره

[2016] ©2014

نام خاص و کميت اثر

x, 248 pages : illustrations ; 22 cm

متن يادداشت

Softcover reprint of the hardcover 1st edition 2004--title page verso.;Originally published: 2014.

متن يادداشت

1. Managing the World Cup: Managerial Dimensions; Stephen Frawley and Daryl Adair 2. Managing World Cup Legacy; John Horne 3. Using New Media to Engage Consumers at the Football World Cup; Adam Karg and Daniel Lock 4. Broadcasting the World Cup; Harry Arne Solberg and Chris Gratton 5. Ambush Marketing and the Football World Cup; Simon Chadwick, Ran Liu and Des Thwaites 6. The Challenge of Utilising World Cup Venues; Holger Preuss, Harry Arne Solberg and Jens Alm 7. World Cup Stadium Development and Sustainability; Les Street, Stephen Frawley and Sarah Cobourn 8. Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites; Simone Eisenhauer, Daryl Adair and Tracy Taylor 9. Managing Transport at the Football World Cup; Eva Kassens-Noor 10. Managing Security at the World Cup; Kristine Toohey and Tracy Taylor 11. An Evaluation of the FIFA Governance Reform Process of 2011-2013; Roger Pielke, Jr. 12. Managing the World Cup: Future Research; Stephen Frawley and Daryl Adair

موضوع مستند نشده

Management.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

edited by Stephen Frawley and Daryl Adair.

مستند نام اشخاص تاييد نشده

Daryl Adair

مستند نام اشخاص تاييد نشده

Stephen Frawley

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y