عنوان

Emotional banking :

شابک

3319756532

شابک

9783319756530

شابک اشتباه

9783319756523

عنوان اصلي

Emotional banking :

نام عام مواد

[Book]

ساير اطلاعات عنواني

fixing culture, leveraging FinTech, and transforming retail banks into brands /

نام نخستين پديدآور

by Duena Blomstrom.

محل نشرو پخش و غیره

Cham :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

2018.

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes index.

متن يادداشت

Chapter 1: Banks Today: The Relationship between Financial Services and Technology -- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles -- Chapter 3: Products vs. Money Moments -- Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products -- Chapter 5: What is Emotional Banking? -- Chapter 6: EX: Perspective on Modern Digital Banking -- Chapter 7: Banks and Brands -- Chapter 8: Changing Culture to Build a Brand -- Chapter 9: The "Build a Voice" Program -- Chapter 10: Everyone's a Designer -- Chapter 11: The Intrapreneur Warrior's Guide -- Chapter 12: The "Keep it Real" Program -- Chapter 13: Conclusion.

بدون عنوان

0

متن يادداشت

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking--a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don't banks "care"? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer's heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9783319756530

شماره استاندارد بين المللي کتاب و موسيقي

9783319756523

موضوع مستند نشده

Bank marketing.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Bank marketing.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

BUSINESS & ECONOMICS-- Finance.

موضوع مستند نشده

BUS-- 027000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Blomstrom, Duena

تاريخ عمليات

20200823110151.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y