عنوان

Communicating Death to Potential Military Recruits:

شماره

TLpq2374424747

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

عنوان اصلي

Communicating Death to Potential Military Recruits:

نام عام مواد

[Thesis]

نام نخستين پديدآور

Augustine, Amanda

عنوان اصلي به قلم نويسنده ديگر

A Terror Management Theory Approach

نام ساير پديدآوران

Wigley, Shelley

نام ناشر، پخش کننده و غيره

The University of Texas at Arlington

تاریخ نشرو بخش و غیره

2019

نام خاص و کميت اثر

82

جزئيات پايان نامه و نوع درجه آن

M.A.

کسي که مدرک را اعطا کرده

The University of Texas at Arlington

امتياز متن

2019

متن يادداشت

Efforts to encourage more citizens to join the military is a prominent duty within a military organization. In order to maintain force strength, military recruiters and marketing teams need to persuade the population to join. This study used Terror Management Theory (TMT) and the relationship between the fear of mortality and its effect on motivation toward volunteering for military service in the United States. TMT is a theory that explains how the human psyche combats the fear of mortality, and this study sought to answer how mortality salience affects an individual's motivation to join the military. TMT's explanation of defense mechanisms can be partnered with components of Elaboration Likelihood Model (ELM) in order to refine marketing strategies and increase predictability in the effects of communicating death to potential recruits. Replicating Orit Taubman-Ben-Ari and Liora Findler's experiment conducted in Israel (2006), this study used an updated motivation scale and a different sample group: American university students instead of Israeli high school males. Although there are differing demographic and cultural variables, it was expected that results would have underlying similarities and contribute to our body of knowledge about the theory. Although the original hypotheses that were tested did not produce significant findings, the general trend revealed that participants who were made aware of their mortality had lower motivation to join the military, enlist as a noncommissioned officer, or pursue a commission as an officer than participants who were not made aware of their mortality. With additional testing, there were two significant findings within the female participant sample. First, females who were not made aware of their mortality were more motivated to enlist in the military than those who were made aware of their mortality. Second, non-service member female participants not made aware of their mortality were more motivated to enlist in the military than non-service member female participants who were made aware of their mortality.

موضوع مستند نشده

Behavioral psychology

موضوع مستند نشده

Mass communications

موضوع مستند نشده

Military studies

مستند نام اشخاص تاييد نشده

Augustine, Amanda

مستند نام اشخاص تاييد نشده

Wigley, Shelley

نام الکترونيکي

فرمت انتشار

p

نوع ماده

[Thesis]

کد کاربرگه

276903

سطح دسترسي

a

تكميل شده

Y