عنوان

The twenty-first-century media industry

ويژگيها

(cloth : alk. paper)

شابک

9780739140031

کد کشور

IR

شماره

237

کشور محل نشر

IR

عنوان اصلي

The twenty-first-century media industry

نام عام مواد

[Book]

ساير اطلاعات عنواني

:economic and managerial implications in the age of new media

نام نخستين پديدآور

/ edited by John Allen Hendricks

محل نشرو پخش و غیره

Lanham, Md.

نام ناشر، پخش کننده و غيره

: Lexington Books,

تاریخ نشرو بخش و غیره

, c2010.

نام خاص و کميت اثر

xiv, 296 p.

ساير جزييات

: , ill. , 24 cm.

عنوان فروست

(Studies in new media)

متن يادداشت

Printed

متن يادداشت

Includes bibliographical references (p. 269-277) and index.

متن يادداشت

""The Twenty-First-Century Media Industry is well worth reading not only for its broad scope but also for the timeliness of the chapters. Readers will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age."---John V. Pavlik, Rutgers University" "The Twenty-First-Century Media Industry provides an intriguing examination into the role that new media technologies are having on the traditional media industry from a media management perspective. Consumers' behaviors and expectations are being shaped by new media technologies. They now expect information on demand and on the go as well as at their fingertips via the Internet. In order to stay relevant and competitive, traditional media managers and practitioners are developing new business models and new business philosophies. The volume contributors explore the business strategies being implemented by some media industries, such as newspapers, mobile phones, cinema, broadcasting, and the recording industry, which are struggling not only to remain competitive and profitable but simply to survive. The Twenty-First-Century Media Industry will be a valuable resource for those scholars interested in the emerging role of new media technologies and the new media industry as it evolves in the twenty-first century"--BOOK JACKET.

متن يادداشت

Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks -- Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng -- DVRs and the empowered audience: a transformative new media technology takes off / James R. Walker and Robert Bellamy -- The obstinate audience revisited: the decline of network advertising / Douglas A. Ferguson -- Going viral: mass media meets innovation / Joan Van Tassel -- Implications of new media technologies. The first domino: the recorded music industry and new technology / Robert Bellamy and Robert Gross -- Changes and challenges in the print industry: the new landscape of the print media / Steven Phipps -- Challenges and opportunities, new models, and the emergence of the next newsroom / Jen McClure -- Broadcast and cable on the third screen: moving television content to mobile devices / Jennifer Meadows -- How to reach the masses: broadcasters' uses of the Internet and cell phones / Maria Williams-Hawkins -- Making money with mobile / Maria Williams-Hawkins -- Cinema in the age of RWX culture / Alexander Cohen -- Local market radio: programming and operations in a new media world / Tony R. DeMars.

عنوان

: Studies in new media

عنوان گونه گون

21st century media industry

موضوع مستند نشده

Mass media, Technological innovations

موضوع مستند نشده

Digital media, Economic aspects

موضوع مستند نشده

Digital media, Social aspects

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hendricks, John Allen

کشور

Iran

سازمان

دانشگاه تهران پردیس البرز

شماره دسترسي

9780739140031.pdf

تاريخ و ساعت مذاکره و دسترسي

9780739140031.pdf

وضعیت فهرست نویسی

old catalog

فرمت انتشار

Printed

نوع ماده

BL

پیشوند ISBD اعمال شده است

1

سطح دسترسي

a

تكميل شده

Y