عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Terms of Availability and/or Price
Includes bibliographical references
English Book
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing management
First Statement of Responsibility
Harper W. Boyd, Jr., William F. Massy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Harcourt Brace Jovanovich
Date of Publication, Distribution, etc.
1972
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 618 p.: ill
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing - Management
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Boyd, Harper W.
