عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0792382188 (alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
by John R. Rossiter and Peter J. Danaher
Title Proper
Advanced media planning
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 111 p. , ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [101]-106) and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising media planning
OTHER CLASS NUMBERS
Class number
659
.
1
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Danaher, Peter J.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Rossiter, John R.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
by John R. Rossiter and Peter J. Danaher
