Actionable web analytics using data to make smart business decisions
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis, IN
Name of Publisher, Distributor, etc.
Wiley Publishing
Date of Publication, Distribution, etc.
c2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxix, 256 p. , ill. , 24 cm.
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.