Business Process Blueprinting : A Method for Customer-Oriented Business Process Modeling
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Dordrecht
Name of Publisher, Distributor, etc.
Springer
Date of Publication, Distribution, etc.
2013
NOTES PERTAINING TO RESPONSIBILITY
Text of Note
Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the companya TMs processes. To ensure a long-lasting requirement of a firma TMs service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customersa TM perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketi.