عنوان
پدید آورنده
موضوع
رده
TR 897.7 .F479 2010
TR
897
.
7
.
F479
2010
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Fincanon, Jason
Title Proper
Flash advertising : flash platform development of microsites, advergames, and branded applications
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Amsterdam ; Boston
Name of Publisher, Distributor, etc.
Focal Press
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 269 p. : col. ill. ; 25 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Jason Fincanon
CONTENTS NOTE
Text of Note
Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies
TOPICAL NAME USED AS SUBJECT
Entry Element
، Flash )Computer file(
Entry Element
، Computer animation
Entry Element
Design ، Web sites
Entry Element
، Internet advertising
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TR
897
.
7
.
F479
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
TI
