عنوان
پدید آورنده
موضوع
رده
HF5415,.2 .M355 2009
HF5415
,.
2
.
M355
2009
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
997075
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing Research
General Material Designation
[Book]
Other Title Information
:Critical Perspectives on Business and Management
Subsequent Statement of Responsibility
/ edited by David F. Birks & Tim Macer
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY
Name of Publisher, Distributor, etc.
: Routledge
Date of Publication, Distribution, etc.
, 2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
4 v.
SERIES
Series Title
(Critical Perspectives on Business and Management)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
v. 1. The nature and scope of marketing research.- v. 2. Qualitative marketing research: approaches, techniques and analysis.- v. 3. Quantitative marketing techniques and analyses.- v. 4. Developmental challenges in marketing research
TOPICAL NAME USED AS SUBJECT
Marketing research
Marketing research - Methodology
بازارشناسی
بازارشناسی - روششناسی
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
,.
2
Book number
.
M355
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Birks, David F
PERSONAL NAME - SECONDARY RESPONSIBILITY
Macer, Tim
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
ELECTRONIC LOCATION AND ACCESS
Access number
41
Electronic name
41.pdf
old catalog
p
BL
1
a
Y
