عنوان
پدید آورنده
موضوع
رده
HF5823 .B387 2012
HF5823
.
B387
2012
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
995066
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and Promotion
General Material Designation
[Book]
Other Title Information
: Integrated Marketing Communications Perspective
First Statement of Responsibility
/ George E. Belch & Michael A. Belch
EDITION STATEMENT
Edition Statement
9th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill/Irwin
Date of Publication, Distribution, etc.
, 2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiv, 828 p.
Other Physical Details
: ill. (chiefly col.)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
TOPICAL NAME USED AS SUBJECT
Advertising
Sales promotion
Communication in marketing
آگهی ها
افزایش فروش
ارتباط در بازاریابی
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
B387
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Belch, George Edward, 1951-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Belch, Michael A
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
