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How you look - Consider first impressions like first loves - Take stage - Channel the passion - Translate your body language to credibility - Don't disappear - How you talk - Be professional, not professorial - Heed the highlighter principle - Say the right thing at the right time and leave unsaid the wrong thing at the emotional moment - Abandon chicken little, but stop sugarcoating - Move the conversation forward - How you think - Think strategically - Cut through the clutter - Take a point of view - Think like hollywood - Learn to think on your feet under pressure - How you act - Engage emotionally - Master modesty and mind your manners - Lighten up without letting down - Commit to what you communicate - Show up, own up, and straighten it up - A final note - The personal presence self-assessment - Endnotes