عنوان
پدید آورنده
موضوع
رده
HF5415,.32 .J3 2012
HF5415
,.
32
.
J3
2012
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
994670
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer Psychology
General Material Designation
[Book]
First Statement of Responsibility
/ Cathrine V. Jansson-Boyd
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Maidenhead
Name of Publisher, Distributor, etc.
: Open University Press
Date of Publication, Distribution, etc.
, 2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 258 p.
Other Physical Details
: ill
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
Consumer psychology: what it is and how it emerged - Consumer memory and learning - Perception and attention - Identity and consumption - The emotional consumer - Attitudes - Advertising psychology - Motivational determinants of consumer behaviour - Consumer decision making and brand loyalty - The Internet - Children as consumers - Consumption and happiness - Consumers and the environment - References - Author index - Subject index
TOPICAL NAME USED AS SUBJECT
Consumer behavior -- Psychological aspects
Consumers -- Psychology
مصرف کنندگان -- رفتار -- جنبههای روان شناسی
مصرف کنندگان -- روان شناسی
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
,.
32
Book number
.
J3
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Jansson-Boyd, Cathrine V.
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
