Consumer Information Systems and Relationship Management
General Material Designation
[Book]
Other Title Information
:Design, Implementation, and Use
Subsequent Statement of Responsibility
/ Angela Lin, Jonathan Foster, Paul Scifleet
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA
Name of Publisher, Distributor, etc.
: Business Science Reference
Date of Publication, Distribution, etc.
, 2013.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 236 p.
Other Physical Details
: , ill.
SERIES
Series Title
(Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series)
GENERAL NOTES
Text of Note
"Premier Reference Source"--Cover.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.