عنوان
پدید آورنده
موضوع
رده
E-Book ,
E-Book
,
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
:9783319473307
NATIONAL BIBLIOGRAPHY NUMBER
Number
22178
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing at the Confluence between Entertainment and Analytics
General Material Designation
[electronic resources]
Other Title Information
: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
First Statement of Responsibility
\ Patricia Rossi Editor
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham
Name of Publisher, Distributor, etc.
: Springer
Date of Publication, Distribution, etc.
, 2017
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xliv,1595 p.
Other Physical Details
:ill
SERIES
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
TOPICAL NAME USED AS SUBJECT
Marketing -- Congresses.
Marketing -- Management -- Congresses.
بازاریابی -- کنگره ها
بازاریابی -- مدیریت -- کنگره ها
LIBRARY OF CONGRESS CLASSIFICATION
E-Book
,
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rossi, Patricia
ORIGINATING SOURCE
Country
ایران
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
9783319473307.pdf
p
BL
279177
1
a
N
